Run header bidding at scale with RediWrap
RediAds' managed Prebid wrapper — adapters, auction logic, and site-level config without maintaining your own fork.
Why publishers choose RediWrap
Low latency
Tuned timeouts and adapter orchestration for high-scale news and media environments.
Managed config
Centralized bidder lists, floors, and slot mappings — no DIY Prebid maintenance.
RediAds native
Plugs into Direct, Identity, IVT, and Jeanie AI from one wrapper layer.
How RediWrap works
From the first page view to the rendered ad — one orchestration layer across your inventory.
Page request
RediWrap loads once in your site shell or tag layer and maps ad slots across the property.
Parallel auction
Header bidding runs across configured demand adapters with timeouts, floors, and media-type rules.
Quality & identity
IVT checks and RediAds Identity EIDs enrich the bidstream before bids are evaluated.
Winning delivery
The highest-value eligible bid wins and the creative is rendered through your existing ad stack.
Core capabilities
Prebid.js orchestration
Client-side auctions with the rediads bidder and third-party SSP adapters.
Hybrid S2S paths
Server-side and client-side demand where latency and scale require it.
Slot & format control
Display, video, and native units with per-placement timeout and size rules.
Identity-ready
RediAds Identity User ID submodule and EID propagation built in.
IVT-aware delivery
Traffic quality signals from RediAds IVT before demand is cleared.
Jeanie AI yield hooks
Auction telemetry feeds Jeanie AI for floors, routing, and yield optimization.
Part of the RediAds stack
RediAds Direct
SSP demand and OpenRTB clearing after the wrapper auction.
RediAds Identity
First-party IDs and EIDs passed into every bid request.
RediAds IVT
Invalid traffic filtering to protect yield and buyer trust.
Jeanie AI
AI-driven floors and demand routing on top of auction data.
Built for publisher outcomes
Deploy your way
Site shell · CMP bootstrap · Prebid adapter layer
Site shell
Load once in your shared page wrapper across domains and templates.
CMP + consent
Pass GDPR, CCPA, and GPC signals into auctions before bids fire.
GAM & ad server
Works alongside Google Ad Manager and existing line-item workflows.
Launch header bidding
without the overhead
Talk to our team about deploying RediWrap on your properties.