Stop Invalid Traffic Before It Impacts Revenue
Real-time IVT for Prebid & OpenRTB — multi-layer checks before revenue leaks.
Why RediAds uses IVT
Stop revenue leakage
Demand quality
Buyer trust
Fewer invalid imps
Four layers ↓
Edge filtering
LiveIP, user agent, autonomous system number, and geolocation checks before a request reaches buyers.
Behavior
PatternsBursts, cadence, anomalies.
Graph / clusters
BotnetsFingerprint and user-agent/IP relationships.
Post-auction
Post-bidFlooding, refresh abuse, slot checks.
Signal stack
IP intelligence
Data center, VPN, proxy, and Tor network lists.
User agent & device
Spoofing & consistency checks.
Rules + scoring
Velocity, bursts, fraud score.
RediAds cache
Hot signals at sub-ms latency.
Rule engine at scale
IP · user agent · behavior · ad fraud — tune thresholds without redeploys.
e.g. rate limits · user-agent/IP mismatch · interstitial abuse · slot flooding
Signals: geolocation & autonomous system number · VPN/proxy · fingerprints · user agent · historical clusters
Lower IVT · better demand · stronger CPMs · partner trust
Protect Your Inventory with
RediAds IVT
Programmatic-native fraud protection — fast and scalable.